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"Participate in Telephone Workshops... Learn and Implement the Strategies You Need to Increase Your Profits." These Profit-Building TeleClasses are designed for building and renovation professionals looking for practical support and implementable ideas to get more profits from their business -- freeing up your time to focus on your clients...and your life! |
TeleClass #2
"Why Your Marketing & Advertising Could Be Your #1 Profit-Draining Black Hole
(...and How to Fix It)."
(Newsflash: Every Builder and Renovator Markets...Even if You Don't Realize It.)
"Why Your Marketing & Advertising Could Be Your #1 Profit-Draining Black Hole
(...and How to Fix It)."
(Newsflash: Every Builder and Renovator Markets...Even if You Don't Realize It.)
Every builder and renovator markets...some just don't know it, and most don't use it to their ultimate potential -- that is, actually making money (not just spending money) by employing effective and profitable marketing.
Why do so many builders and renovators treat Yellow Pages, Newspaper ads, on-site signs, brochures, websites, and even business cards like an art, not a science, spending thousands of dollars (and hours of time) with no direct and measurable effect on their bottom-line (other than just as a "marketing expense")?
No other business area ignores return-on-investment so blatantly -- would you buy a new vehicle for your business just 'hoping it would work' and, if it didn't, just shrug your shoulders and throw it away? If not, why treat marketing the same way? Worse yet, why let your marketing continue to lose you money?
A Quick Definition:
Marketing is how, and what, you communicate to your market to convince them to consider you as a contender in providing the products / services they want. (Selling is getting them to choose you over every one else!)
This is why I say "every builder and renovator markets" -- everytime you pick up the phone, pass along a business card, send a mailer, appear in a magazine or newspaper article, or put a sign on your client's lawn you are marketing. (Marketing isn't just about running an ad.)
Getting people to read and respond to your information is effective marketing. Knowing that your marketing vehicle(s) paid for itself through leads, and business generated, is profitable marketing.
The secret lies in knowing how to get the most out of your marketing by:
- actually have your information read;
- having prospects pre-qualify themselves before wasting your time;
- getting those prospects to actually respond; and
- being able to follow-up with your prospects without taking precious time from you or your staff.
- Why your marketing isn't even being read (or listened to)...much less remembered.
- How to get your marketing to sell...not just 'raise awareness.' (Your marketing should be making you money and, if it isn't, it isn't working right.)
- The single biggest mistake 99% of builders and renovators are making on all their marketing material...and how to fix it. (This one change alone will make sure your market reads your information above anyone elses!)
- The 3 things each marketing piece should have (from the smallest business card to the largest billboard and, yes, they can fit on either piece...and everything in between).
- What to do before you even think about spending money to produce your next piece(s). (This is why most builders and renovators waste so much money on poor, ineffective, profit-wasting marketing.)
- How to figure out your specific marketing budget (hint: it isn't what your accountant told you).
- How to track your marketing...so you'll know whether to keep it, change it, or ditch it.
Reserve your spot today. Teleclasses are limited in size and once all the spots are gone, reservations will close.
All Teleclasses include:
- a toll-free number (for North American callers)
- 60 - 75 minutes of immediately implementable strategies and ideas
- the ability to call-back and listen to a recording of the call (great in the event you can't make it to the 'live' event...but still want to benefit from the information)
- a complete set of TeleClass notes
- a complete, no-hassles guarantee
- and more... (click here to learn how our TeleClasses work).
Sorry...currently all spots have been reserved. BUT -- email me if you would like to be placed on the waiting list (in case someone isn't able to make it) and make sure you're on my Newsletter so you'll be notified of future TeleClasses!
Click Here to Return to the TeleClass Listing Page
Here's to your profitable results!
